MARSH | ADObe experience Manager Site migration

Summary

I managed the process of launching 36 country sites on Adobe Experience Manager in two years and then created a slimmed-down information architecture to allow my successor to launch another 40 in four months. In my capacity as product owner, I learned the Adobe Experience Manager platform, wrote a 100+ page training document (plus supplemental UX authoring guides), trained site authors around the world, managed the roadmap, led weekly update calls, coordinated UAT the site launches.

My role required a combination of product and project management (including an agile framework and product innovation), presentation and communication skills, and collaborating with diverse stakeholders (develeopment, design, marketing, product owners, etc.).

The Problem

In conjunction with a complete website redesign, Marsh decided to move to a new platform, Adobe Experience Manager, from DotNetNuke. This required global coordination for all stakeholders to learn the new platform, inventory all the existing, global content, migrate it over, and relaunch on AEM (75+ country sites).

The Goal(s)

Migrate all of our external country websites to Adobe Experience Manager

Scope/Timeline

2+ years

Team

• 1 Product owner (me)

• 1 Front-end developer

• 1 Head of digital

• 10+ regional digital managers (site authors)

• Multiple marketing leaders

Responsibilities

• Learn Adobe Experience Manager (and Marsh configuration)

• Write training materials

• Train global site authors

• Manage roadmap

• Lead weekly update calls

• Coordinate UAT

• Lead launch procedures

• Usability testing

• Create and own feedback survey

• Innovate the product

  • Global Insights Library

  • Slimmed-down information architecture

  • Automated content flow

Product innovation

Automated Content Flow

Slimmed-down country site (condensed information architecture)

Global Insights Library

Header Redesign